Understanding gut-brain market!
| | | | | | | Article New survey: Consumers yearn for innovative microbiome products | | | | | Research indicates that more than 60 million people in the U.S. suffer from gut issues, while a similar number experience mental health challenges. It’s no coincidence that these two areas are among the fastest-growing consumer markets for natural solutions.
Verb Biotics is pioneering a novel approach to designing microbiome products, shifting away from legacy strains and the all-consuming focus on CFUs (colony-forming units) as a measure of efficacy. Instead, Verb Biotics scientists are using advanced laboratory techniques to identify bacterial strains capable of producing clinically significant metabolites, molecules with functional benefits for human health.
Check out the article for survey data from Verb Biotics and the science behind this new focus in probiotic development!
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