The machines finally rebel against their makers and begin reducing human civilization to cinders. Amid the chaos and destruction, as the awful end draws near, your most soul-crushing regret is... You never went to a Sia concert? Goodby Silverstein & Partners posits just such a silly scenario for StubHub in the action-packed commercial below, one...
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Brand Marketing Daily
April 24, 2017
The top trends and topics for marketers
Latest spots from Goodby Silverstein & Partners
By David Gianatasio
The machines finally rebel against their makers and begin reducing human civilization to cinders. Amid the chaos and destruction, as the awful end draws near, your most soul-crushing regret is... You never went to a Sia concert? Goodby Silverstein & Partners posits just such a silly scenario for StubHub in the action-packed commercial below, one...
Read more »
Jeff Bezos grabs the No. 1 spot this year
By David Gianatasio
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Promoted Content by Adobe
Going out for a byte
Ties athletic performance to tech performance
By Christine Birkner
Droga5 spotlights photojournalists' search for the truth
By Kristina Monllos
Sets of numbers can be misunderstood if they lack integrity
By Julie Fleischer
The media landscape has realigned itself with lightning speed to the power of data. After a century of being limited by "brute force media," marketers quickly glommed onto the vast potential of digital and addressable audiences. Julie Fleischer Headshot: Alex Fine The data "exhaust" from the digital experience has been a game changer for marketers,...
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She'll take on the same title at the advisory firm
By Christine Birkner, Patrick Coffee
Dana Anderson, CMO of packaged goods giant Mondelez International, is leaving the company to hold the same title at strategic advisory and business development firm MediaLink. "I'm ready to scream it from the rooftops because Dana is such a big personality," MediaLink CEO Michael Kassan said today, describing Anderson as "someone I have secretly gone...
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The latest Colonel Sanders introduces a new menu item
By Christine Birkner
With Budweiser planning to brew beer on Mars, it's perhaps only fitting that KFC is plotting to launch a chicken sandwich into space. The Zinger, a spicy, crispy breaded-chicken sandwich that debuts in the U.S. on April 24 is already one of the top-selling sandwiches in KFC's international markets. To promote the Zinger, actor Rob...
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There isn't even an alarm clock
By Angela Natividad
So many brands are just selling us the fantasy of artisanal craftsmanship and granola roots. But Burt's Bees is the real thing. Trust us. Or if not, trust Baldwin&, MediaMonks and Google, who've just launched Burt's Nature--a 360 experience that plunges you into the late Burt's Bees founder's cabin in rural Maine. The 300-square-foot unit...
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Ever heard of Marcia Zuckerberg?
By Angela Natividad
How much does equal pay matter, anyway? A lot, when you're making (often less than) 80 cents on the dollar--never mind pay that plateaus faster, coupled with a longer life expectancy than men. To put this point in harsh relief, Forbes Brazil's latest work, "Equal Pay Billionaires," imagines the female versions of notable business personalities...
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Green initiatives, as voiced by Apple execs
By Tim Nudd
It took Apple a while to properly commit to manufacturing policies that help protect the environment, but in recent years it's made significant progress--and has been broadcasting that fact, particularly on Earth Day. For Earth Day 2017, the tech giant has rolled out four charming animated videos explaining some of its green initiatives, narrated by...
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