| Film Studio Keynote Conversation
Theatrical marketing is as high stakes as it gets with the success of opening weekend generally determining the profitability and lifespan for the movie. In this panel, studio marketing presidents share their campaign distribution strategies - the good and the bad.
Moderator:
Claudia Eller, Co-Editor-in-Chief, Variety
Speakers:
Josh Greenstein, President, Theatrical Marketing and Distribution, Sony Pictures
Blair Rich, President, Worldwide Marketing, Warner Bros.
Pam Levine, President, Worldwide Theatrical Marketing, 20th Century Fox
Bob Berney, President, Marketing and Distribution, Amazon Studios | 
