Odds are you've been seeing a lot of movie trailers lately. After rebounding from a lull in the first full week of July, spending on national broadcast placement for new creative was down again last week. A total of 477 advertisers devoted $85 million to such placement for new ads, according to Kantar Media, down...
Movie trailers dominate national broadcast placement budgets
By Erik Oster
Odds are you've been seeing a lot of movie trailers lately. After rebounding from a lull in the first full week of July, spending on national broadcast placement for new creative was down again last week. A total of 477 advertisers devoted $85 million to such placement for new ads, according to Kantar Media, down... Read more »
