| | | | | #1 Study: Consumers Willing To Pay More for ATSC 3.0 | | According to a new online survey of 1,201 broadband customers from SmithGeiger, consumers are willing to pay more for the enhanced features of ATSC 3.0. | | WHY THIS MATTERS: Of those surveyed, 55% initially indicated they planned to buy a smart TV in the next 12 months and spend an average of $950 on a 52-inch screen. Once exposed to the ATSC 3.0 features, their likelihood of purchasing a 52-inch smart TV with these features rose 19% to 74% and their willingness to spend increases $205 to an average price of $1,155 with no change in screen size. | 2 TAKES: MCN | Rapid TV News
| | | | #2 LRG: Top Cable Operators Add 1 Million Broadband Subs in Q1 | | According to a report from Leichtman Research Group (LRG) released Friday, the top U.S. cable companies added around a million high-speed internet subscribers in Q1 2017. Yesterday, the research firm reported that the same group had lost about 410,000 pay-tv subscribers in the same period. | | WHY THIS MATTERS: LRG found that the 14 largest U.S. cable and telcos, representing about 95 percent of the market, added around 960,000 net high-speed internet subscribers in the first quarter. The top telephone companies lost about 45,000 subscribers in the quarter. The research firm noted telco providers have had net broadband losses in seven of the past eight quarters. | 3 TAKES: MCN | CED | Fierce Cable
| | | | #3 Musical.ly Talking With Viacom, NBC for Original Shows | | According to a report from Bloomberg, Musical.ly, a video-sharing app that claims more than 200 million monthly users, is planning to launch original programming on the service this summer and is in talks with media companies including Viacom and NBCUniversal on potential content deals. | | WHY THIS MATTERS: The company is reportedly looking for content that is participatory and interactive, instead of feeling heavily produced. Scouts for productions have been emphasizing ideas that may broaden Musical.lys appeal beyond music, such as comedy and sports. | 3 TAKES: Bloomberg | Variety | Tubefilter
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| | | | Pay TV's Day of Reckoning Arrives
By Liz Janneman, MCN (Guest Blog)
It is a brave new world for television. As more consumers embrace cord-cutting, cord-shaving and skinny bundles, multichannel video programming distributors have started to gain the upper hand in negotiations with the big cable networks. Its time for those cable channels that have been riding on the coattails of their big-brand parent companies to face the music. More
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