Study: Homeowners associations are booming | 7 tips to help brokers master social media | Don't overlook marketing to older generations
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March 14, 2024
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The number of HOAs is expected to grow by 3,000 in 2024 alone, according to new data, which will add to homeownership costs for residents.
Full Story: REALTOR® Magazine (3/14) 
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Best Practices in Sales & Marketing
As the broker for CarMarc Realty Group, Carrie J. Little views content creation as one of her biggest job responsibilities. Here, she shares her top social media tips.
Full Story: REALTOR® Magazine (July 12, 2021) 
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Older consumers tend to control the most resources, yet many companies could be missing opportunities to market to them, writes Lotte Reford, communications lead for Squadhelp. While print media and TV have been the usual routes to reach this demographic, many older consumers are active on social channels, Reford writes.
Full Story: AllBusiness (3/12) 
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ThoughtLeader promotions can now include any LinkedIn post, whether or not the brand behind the ad employs the post's creator. LinkedIn will notify the original poster, who can say yes or no to the use, and add a tag above the text for transparency.
Full Story: Social Media Today (3/13) 
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Real Estate Trends
Property owners who advertise on the short-term rental platform must follow stricter guidelines when monitoring their homes while guests are there.
Full Story: REALTOR® Magazine (3/14) 
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Mortgage application volume was up 7.1% last week as the average contract rate on a 30-year fixed-rate mortgage declined to 6.84%, the Mortgage Bankers Association reported.
Full Story: Bloomberg (3/13),  CNBC (3/13) 
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Median rent on new Manhattan apartment leases rose 3.3% year over year in February to reach $4,230, according to Miller Samuel and Douglas Elliman Real Estate. Rents typically ease during the winter, but several factors kept prices firm this time, including elevated mortgage rates and low unemployment.
Full Story: Bloomberg (3/13) 
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Fair & Equitable Housing
Listing agent Alexander Bruni attracted millions of views to his TikTok video showcasing a 54-square-foot New York apartment that is available for $1,200 monthly. The unit also has no kitchen or running water, leading some to wonder about its legality.
Full Story: Calgary Sun (Alberta) (3/12) 
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Legislation & Regulation
A final rule on independent contractors from the Department of Labor went into effect March 11. The new rule relies on a "totality-of-the-circumstances" framework with six factors to determine whether a worker should be classified as an independent contractor or an employee.
Full Story: Construction Dive (3/11) 
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Ad execs not deterred by TikTok legislation
(Cfoto/Future Publishing via Getty Images)
Many ad executives are not convinced that TikTok will ultimately be banned in the U.S. following passage of a House bill that could do just that, but Tinuiti's Jack Johnston says this is the first time "there's really been some teeth to [TikTok legislation]." Ad executives have contingency plans in place with clients in case of an outright ban and predict a potential land grab among Meta, YouTube and other platforms.
Full Story: Digiday (tiered subscription model) (3/13),  Ad Age (tiered subscription model) (3/13) 
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