How to expand your brand online | Productive networking includes humility | Cybersecurity pros self-medicate to cope with stress
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February 18, 2019
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Getting Ahead
How to expand your brand online
Build interest in what you have to offer by promoting your brand online with automation tools for social media and email, writes Adrian Fisher, CEO of PropertySimple. Tools including Buffer and Gain are fairly simple to use and help you schedule regular posts and monitor click-thru rates and other metrics.
Forbes (2/15) 
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Study: More employees are negotiating better offers
More people are receiving a salary higher than the one first offered, a study finds, because they understand their worth in a tight labor market, writes Maurie Backman. Back-and-forth is expected, so aim high with your counter but not so much you risk losing the offer.
The Motley Fool (2/16) 
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eBook: The 2018 Field Guide to Identity Crime
Gain insights and actionable solutions to address fraud and identity theft with EZShield's newly published eBook, The 2018 Field Guide to Identity Crime | The Financial Institution's Guide to Protecting Account Holders in 2019. Download now.
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Making the Connection
Productive networking includes humility
People like to do business with someone who expresses humility about their success, optimism about the future and a sincere interest in others, writes Brad Gibson of event marketing firm Active Production and Design. It's OK to get somewhat personal, because conversations are more memorable if a shared interest outside of work is established.
The Business Journals (tiered subscription model)/Atlanta (2/12) 
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The Landscape
Cybersecurity pros self-medicate to cope with stress
Cybersecurity pros self-medicate to cope with stress
(Pixabay)
The new report "Life Inside the Perimeter: Understanding the Modern CISO" states that approximately 17% of cybersecurity workers are using drugs or alcohol to help cope with on-the-job stress, including the growing need for more cyberexperts. Ninety-one percent of those surveyed said stress was moderate or high, and more than half said there was little separation between their work and home lives.
Forbes (2/15) 
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Your Next Challenge
Studies show the best cities to find a job
A Bureau of Labor Statistics report finds Minneapolis, Boston and San Jose, Calif., have the lowest unemployment rates, indicating they have the most available positions, writes Wayne Duggan. Another study lists Scottsdale, Ariz., and Orlando, Fla., among the best cities to find work when data about available positions, job satisfaction, cost of living and starting wage is considered.
Benzinga (2/16) 
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Opinion: Job-hopping is no longer a negative
Having several jobs listed on a resume shouldn't preclude one from consideration for a position because it signals this person has likely gained a wide range of skills and experience, argues this editorial. "Because they've worked at a variety of companies, they may bring fresh ideas and perspectives your company hasn't thought of before," says HR Director Idalia Dillard.
The Sun Chronicle (Attleboro, Mass.) (2/15) 
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Balancing Yourself
We're better off aiming for a longer-term view of work-life balance
It's easier to have a healthy attitude about work if we accept it's integral to supporting our personal interests, causes and loved ones, writes sociologist Tracy Brower. Accepting that different periods of life will tip the balance one way or the other lifts the pressure of thinking we have to maintain constant equilibrium.
Fast Company online (2/16) 
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Most Read
The Water Cooler
Robot modeled after ants can navigate without GPS
Robot modeled after ants can navigate without GPS
(Patrick Pleul/AFP/Getty Images)
The AntBot -- a 9-inch robot made by French researchers -- can find its way home by using similar sensory models that desert ants have, such as UV light patterns and optic flow. This means that the six-legged robot is able to successfully navigate terrain without the use of GPS.
Gizmodo (2/14) 
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I didn't break the rules, but I challenged the rules.
Ella Baker,
civil rights and human rights activist
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