Most popular design styles in each state | Tips to creating authentic content that resonates | Is it time to add direct mail back to the marketing mix?
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What gets us up in the morning? Delivering the support real estate agents need, like a dedicated mortgage professional and closing information in real time. When you want the power to do more, Rocket Can™.
Research indicates there's a huge disparity between the authentic content brands think they're delivering and that which consumers say they're seeing, writes social media expert Arik Hanson. To avoid producing content that appears too staged or stilted, Hanson suggests enlisting employees to craft user-generated content, post unrehearsed behind-the-scenes footage and test live and unscripted videos.
Research indicates consumers are demonstrating media fatigue, but direct mail engagement is generally on the rise, and "new technologies are making it more personalized, scalable, affordable and trackable," writes PostcardMania's Joy Gendusa. "Direct mail innovations have turned the tide, and today it has a place in every part of the sales funnel to elicit direct buying responses," Gendusa writes.
West Virginia, Mississippi and Arkansas are top states for low average home prices, according to The Ascent. Oklahoma, Iowa, Kentucky and Alabama are also in the top 10.
Des Moines, Iowa; Anchorage, Alaska and Chicago are among US cities that are seeing rent prices drop, bucking a national trend of rising rents, according to a Zumper report.
Shyft, a startup that developed a marketplace for moving companies, raised $16 million in its Series B funding round. The company will use the capital to roll out new services and pursue partnerships with membership organizations, real estate companies and relocation management firms.
Barnes fed 10 families at the start of the pandemic. Now, her organization serves 25,000 households, addressing a wide range of community needs. Meet all 10 Good Neighbor finalists and vote for your favorite cause.
Minneapolis and St. Paul, Minn., have taken steps to reduce the number of homeless people in the region, though the issue of housing insecurity among veterans remains a challenge. Rental renovations that drive up prices are cited as a major cause of eviction and homelessness among the veteran population.
Connecticut Attorney General William Tong has contacted M&T Bank with a list of complaints he received after a problematic integration of its systems with those of People's United Financial, which it acquired last year, stating: "Customers have been blocked from online accounts and phone apps, wait times in branches and on the phone have been unacceptably long, real estate closings may have been delayed and otherwise complicated, automatic payments have been disrupted, among other complaints." Several of the complaints claim that People's United personnel, who may have been better equipped to handle the conversion, were sidelined.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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