| | Australia’s premium hotels shine in Miami Tourism Australia joined 12 of Australia's contemporary hotels at Le Miami, a luxury trade show focused on premium accommodation partners. Australia nearly doubled its presence at the show this year, reflecting the country’s growth in creative, design-led lifestyle hotels. Held in Miami in late June, the show was organized by Beyond Luxury Media (Pure, We are Africa), and featured several networking events as well as the Ministry of Ideas Conference Program. For more information on the US premium sector, please contact Dave Evans. |
| TA joins Lion screening at Film Festival on Rome’s Tiber Island Italian journalists learnt more about Australia at a screening of the movie Lion at the Isola del Cinema festival on Rome’s historic Tiber Island. Before the film, guests watched a Tourism Australia video with Chris Hemsworth and had the chance to experience Australia through virtual reality headsets. The event, which was organised by the Australian Embassy, also featured a musical performance and a speech by Australian Ambassador to Italy, Dr Greg French. |
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| First Australia promotion with Leclerc Voyages in France Tourism Australia has teamed up with Asia Voyages to promote Australia through Voyages Leclerc, one of France’s largest travel agency networks. It is the first national Australia promotion for France, and will be promoted through travel agency displays, print media ads and newsletter and online banners. As part of the initiative, 100 travel agents have undergone face-to-face training on Australia, and half of those have since signed up for the Aussie Specialist Program. |
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