No matter how many hours of planning, vision, or pipeline-building aspirations you’ve baked into your marketing campaigns, a marketing tool that limits your execution won’t deliver the results you seek. But how do you know if your Martech tool is hindering your success? How do you know if a Martech provider can deliver on the key areas you need to knock your campaigns out of the park?
A good Martech tool enables you in the following areas:
- Data: The lifeblood of any marketing program
- Acquisition & Enrichment: First- and zero-party data
- Customer Engagement: Across all channels and touchpoints
- Next-Gen Personalization: Orchestrate real-time experiences
- Retention: Creating emotional loyalty through a value exchange
- Strategy: Focus on people, process, and technology
We know the process of adopting a new marketing technology or even auditing your current one can be daunting. That’s why we’ve created a guide, The Top RFP Questions to Ask Your Martech Vendor , that addresses multiple checkpoints in the RFP journey.
Download the guide and learn the right questions to ask when it comes to assessing your marketing technology.
