Submit your cases and get some shopper cred.
(Shopper Innovation Awards are part of the Creative Report Card.)
Categories include:
Changing behaviour. Efforts that disrupted shoppers' routines and patterns.
Small budget, big impact. Programs that moved the needle but didn't break the bank.
Reinvention. Brands or retailers that navigated a transformation to their positioning, offering or long-running programs.
Targeting. Clever connection with segmented and niche demos.
and more.
+ Public Service categories for cause, non-profit or fundraising programs.
