The rules changed quite a bit for email marketers this year. How should you go about the usual tasks of engaging customers and growing your list? Today, contributor Brian McKenna provides a helpful guide to Gmail’s spam guidelines and best practices for marketers in this murky new environment. Email, of course, is an art as well as a science.
Also today, managing editor Constantine von Hoffman reports on new data that shows digital ad spend was slowing down on some platforms last quarter. There are some emerging platforms to watch, however.
And speaking of industry trends, would you mind spending just a few minutes taking the MarTech Replacement Survey? We look forward to sharing the results later this year.
Chris Wood
Editor
