The demands on hair care are high. Increasingly critical customers also want the promised benefits to be verifiable.
TOPICS THIS WEEK | The demands on hair care are high. Increasingly critical customers also want the promised benefits to be verifiable. Anne Charpentier presents the various methods of testing products for their effectiveness in terms of protection and care. | |
| Photo: LedyX/Shutterstock.com | Substantiating product claims | Hair is a big part of male or female identity worldwide and, culturally, some importance is being given to the look and style of their hair. Moreover, consumers are seeking new ideas for bettering their hair grooming rituals, in the form of products that are at once inclusive, natural, ethical, and sustainable but maintain their cleansing and caring benefits. | | |
ADVERTISEMENT | | Photo: OQEMA | OQEMA’s new natural ingredients portfolio from Citróleo | Discover the new addition to OQEMA's green product range. Whether you’re looking for skin care, hair care or cleansing, Citróleo has the innovative product for you. Their oils, butters, active ingredients and surfactants are made from 100% natural, palm-free and sustainable raw materials. The products impress with proven efficacy that can be used in a variety of formulations for your needs. | | |
ADVERTISEMENT | | Photo: Anton Paar | Schnelle und vollautomatische Untersuchung der Oxidationsstabilität | Der RapidOxy 100 von Anton Paar ist das ideale Messinstrument für die Untersuchung der Oxidationsstabilität von Kosmetika, Körperpflegeprodukten, ätherischen und reichhaltigen natürlichen Ölen sowie Emulsionen und Antioxidationsmitteln. Das geringe Probenvolumen ist vor allem bei Messungen von teuren Inhaltsstoffen vorteilhaft. Durch die Vielzahl an Messoptionen ist der RapidOxy 100 die optimale Lösung für eine breite Palette an Proben. | | |
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