Good morning, Marketer, and collaboration is the key to success.
This is never more true than in building customer journeys. Today, contributor Greg Kihlstrom kicks off a three-part series about collaboration across people, processes, data and platforms. When these four aspects come together, customers — and marketers — win.
Slack is a place where many organizations communicate and collaborate. Its owner, Salesforce, has announced it will pilot new AI capabilities on the platform this winter. This has the potential to make generative AI even more pervasive in daily work.
Another way of collaborating? Joining the exchange of ideas at The MarTech Conference, coming up September 26th and 27th. Not only will there be experts speaking on a wide range of topics, including AI and GA4, but there will also be coffee talks where everybody can participate. Oh, and registration is FREE!
Chris Wood,
Editor
