All you need is one home run
| Hello, everyone. I hope your Sunday's going well. The current economic situation isn't comforting. Things are in flux. Things are seeming to fall apart. No one really knows what the world will look like in a month. Or even a week. Uncertainty prevails. Some of you reading this will have lost your job. Or had your hours cut back. Or had your revenue drop. It's scary, it's hard, and I understand because I've been there. Just keep one thing in mind: A single home run is all you need. Mark's Daily Apple didn't really take off until right around the last major economic downturn back in 2008. At the time, it was a labor of love. It took a lot of time—all the research, the writing, the staying abreast of current (and ancient) science—but I wasn't pouring a ton of cash into it. The book wasn't inexpensive to publish, but the marketing was; we got it up to the top of the Amazon charts by running our own guerilla marketing campaign off the blog. And because I'd spent the last several years building an audience and giving them the best health info I knew how to give for free, it took off. But that was my first real "win" in decades. I'd tried a bunch of different approaches, from frozen yogurt parlors to a self-funded health TV show to selling supplements over the radio. Those never quite panned out and sometimes fell totally flat. And it was that big home run that turned the game around. It opened up new opportunities. It helped me survive the game to play (and win) a few more. Without that first home run, I wouldn't have been in the position to create Primal Kitchen. No one would have been interested in some random guy making mayonnaise; I needed a strong reputation with my readers and my audience to make the next venture credible. Home runs are relative. Not everyone is going to start their own massive business or create the next Facebook. It can be a promotion, or a new job. It can be a little stand at the farmer's market. It can be that one recruiter who reaches out. You can try 50 times, send out 50 resumes, go on 50 dates, write down 50 ideas. All you need is the one home run. The rest can all fail miserably and you still come out ahead. One way to look at this situation we are in is to reframe it - if you possibly can - as a place of new opportunity. Look for ways in which the world might change as we emerge from all this, as it most definitely will. What can you offer in a way that best utilizes your talents? Tell me, folks, how are you doing? What are you working on? What does the future hold in store for you? How's that home run coming? Let me know in last week's Weekly Link Love comment section. |
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Mark's Daily Apple 1641 S. Rose Ave. Oxnard, CA 93033 |
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