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I have visions. Images that hit me and feel true and often become real.
Here are some. That 75 year old grandma pausing in the mayo aisle, going for the Primal Kitchen mayo, and tossing a few bottles in the cart without a second thought. Not just the 30 year old CrossFitter or the paleo guy who's been here from the beginning or the online health nut who hasn't had more than 60 grams of PUFAs since 2015 or the mom who shops at Whole Foods. No, I see the 75 year-old Grandma whipping up a batch of her signature egg salad, the one that uses pickle juice (but never the actual pickles), with avocado oil mayo instead of Miracle Whip. I see tuna casseroles being made with PK mayo. I see daycares and school cafeterias cooking with avocado and olive oil. I see Walmart carts full of avocado oil-based Ranch and Thousand Island dressing. I see Super Bowl parties where the host tosses chicken wings in PK Buffalo sauce. Chain restaurants that only cook with avocado oil or olive oil. Greasy spoon diners that assume you want your eggs scrambled in butter because, well, is there any other way? Fast food you can eat the fries in without guilt for a cheat meal (again) because they use beef tallow. And it's not all going to be Primal Kitchen. There will be other companies. There will be alternatives who use avocado oil and other non-seed oils. But that doesn't matter. The specifics aren't important—it's a big pie with plenty of room for many players. The overall vibration of the vision is a world transformed, where normal people no longer poison their food with toxic oils and it's entirely mundane. This is the world I'm aiming for. It's the one I've always envisioned, and it's the one I'm trying to bring into reality. I want a world where I never have to talk about seed oils again because they've been eradicated—not by governmental fiat, but by widespread consumer rejection of them. Where the average person who pays no attention at all to strange health blogs on the Internet wouldn't dream of eating soybean oil. We're moving toward it. Can you feel it? Can you see it? What are your visions? What do you see? Let me know in the comment section of Weekly Link Love. | 
