Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Microsoft and Google are bringing new AI tools to TV’s biggest audience while other brands test generative AI in their own campaigns. | | |
|
howdy! | | | | | The Super Bowl remains one of the few monoculture events with a mass audience; last year’s game scored a record 115 million viewers. | | |
| | | SPONSORED BY |  |
| | | | | | | | | | |
| | | | | A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. | | |
howdy! | | | | | While tech and entertainment companies are successfully using gaming as a platform to promote their other products and intellectual properties, the actual financial returns of publishing high-quality games are diminishing. | | |
| | | | | With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. | | |
howdy! | | | | | Agencies are turning to influencer marketing and commerce strategies to maximize their dollars. | | |
| Advertisement |  | | |
| | | | | Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns. | | |
howdy! | | | | | This year’s Super Bowl is in Las Vegas, where the San Francisco 49ers will face off against the Kansas City Chiefs. Given the setting, Doritos Dinamita chip brand is rolling out all the stops, including a celebrity-packed in-game spot, digital activations and in-person activities. | | |
howdy! | | | | | This year’s 30-second Super Bowl spot goes for $7 million. Instead of forking over the cash, here’s how brands are “hacking” the big game. | | |
|
