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| News & Analysis for the Beverage Industry | 08-Feb-2024 |
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| | With Super Bowl LVIII set to be one of the most watched sports games in 2024, it's no surprise it presents the world's biggest stage for advertising. Beverage brands are once again out in force this year: watch some of the commercials here.... Read more |
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| | | | | View all news headlines for: Nov Dec Jan |
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| | | Gin âfingerprintingâ could help futureproof the category | A new technique that takes a chemical fingerprint of gin in seconds could hold 'huge potential' for the industry: allowing producers to create better and more consistent gins; enable regulators to detect fraudulent products; and even help create a stronger definition of what a gin is.... Read more |
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ON-DEMAND WEBINARS | Beverage Innovation | Beverage gurus are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries. Consumers no longer want empty calories: they want guilt-free beverages that refresh, hydrate, or keep them powering through the day. Customization, personalization and functionality... |
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