Good morning, Marketer, so who’s going to win the Super Bowl?
CTV advertising and streaming services, brands leveraging ecommerce, and marketing teams that drive Big Game momentum through digital channels for weeks and months to come, that’s who.
Have a look at our coverage and see how Michelob ULTRA, Instacart, Roku and others are changing the game plan this year.
After all the confetti is thrown, it’s the strategies, brand awareness and shopping behaviors that will endure, if marketers play it right.
Chris Wood,
Editor
