When it comes to business matters, I vote with my wallet. And I’ll take a survey if I feel passionate enough.
Late last year, an entertainment company I stream cut its decades-long boxing programming. I canceled my subscription the next day. Around the same time, another large entertainment company sent me a survey about boxing. With a slim chance of actually winning the grand prize of free tickets to a Las Vegas fight, I took 20 minutes anyway to fill it out. It allowed me to think, for the first time really, about a sport I’d followed for most of my life.
I enjoy covering martech. The innovative marketers I interview are all passionate, as are the MarTech readers and attendees at our digital events. If you’re passionate about marketing and technology, and you’re reading this, consider filling out our brief Salary and Career survey. It’s much quicker than 20 minutes — more like two or three minutes, max!
Also, today, check out the Super Bowl trends we’re watching as we head into Sunday’s big game. And a deep consideration of our move, as marketers, journalists and everyday people, into the realm of “phygital” experience.
Chris Wood
Editor
