Plus, a wild day for TikTok
| | | | | First Things First | | August 28, 2020 | By Jameson Fleming |
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| Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty | |
| | Who had August 27 as the date of the first confirmed Super Bowl advertiser? Anyone? This year, that honor goes to Mars Wrigley, which revealed it will be touting one of its candy brands in the Super Bowl. A Super Bowl that may not even happen if NFL teams aren't able to follow in the NBA's and NHL's footsteps and keep Covid-19 out of the league. Last year, Mars Wrigley touted Snickers with a memorable unity anthem that rivaled Coke's all-time great "Hilltop" ad (OK, not quite—Snickers' spot was more like its cynical little brother). [Watch it here.] Advertisers are relying on the NFL given the potential dearth of high-profile shows, which won't air in the fall thanks to production issues associated with Covid-19. As a result, the NFL's ad inventory is more in demand. Perhaps Mars Wrigley's August play for a Super Bowl ad slot isn't as crazy or premature as it may initially seem. Check out our NFL season preview for advertisers here. Advertisers, marketers and media companies rely on insights from Adweek's coverage to stay ahead of the latest trends. Become an Adweek Pro Member to get unlimited access to all of our content. | | | |
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| | Adweek Promos and Events | Brandweek Masters: Frito-Lay, DoorDash, Ally | |
| | Join the foremost brand marketers in the world, including Sadira Furlow of Frito-Lay, Kofi Amoo-Gottfried of Doordash and Andrea Brimmer of Ally, for Brandweek Masters Live, Sept. 14-17. Register now and enjoy four days of Main Stage insights, in-depth Masterclasses led by some of the brightest minds in the industry, virtual experiences, and more. Early-bird rates expire on 9/1. | |
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| | Featured Jobs | The Brandon Agency Charleston, South Carolina | The Department for International Trade London, England | Coastal Television Holdings Company LLC Casper, Wyoming | Coastal Television Holdings Company LLC Cheyenne, Wyoming | The Nature Conservancy Arlington, Virginia | | |
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