The Only Conference Connecting Networks, OTT, Brands, Agencies, and Tech to Map Out the Future of the Media Industry.
Cynopsis is gathering not only the big-thinking strategists who are making waves, but also the programmers, media buyers, data pros and others who meet and solve these challenges every day. Hear from Hyundai, Discovery, GroupM, Publicis, Univision, El Rey, CBS Interactive, Spark, Newsy, Crown Media, Viacom, AMC Networks, Sinclair, Turner, Twitter, and many more! |
| [Featured BREAKOUT] NEW METHODS OF OPTIMIZING CONTENT ACROSS PLATFORMS We'll cover a few of the marketing trends that will separate the successful from the wish-they-had-moved-smarter: - Personalizing messaging
- Educating your audience
- Frequency
| |
| |
|
| [FEATURED Session] NEXT STEPS FOR OTT & LINEAR TV OTT players have upped everyone’s content game and reinvigorated the subscription business model, and more and more media companies are offering direct-to-consumer streaming products. But not all players have learned how to most efficiently invest in original content exclusively for streaming customers or plump up their TV Everywhere apps to engage viewers. We’ll look at who’s getting the best return on their dollars, and how. | |
| |
|
| COCKTAIL RECEPTION To thrive amid the relentless pace of change in the media space, the industry needs to come together. We no longer work in silos: you need to connect not only with your peers, but also with your colleagues in the adjacent sectors that are now part of your business.
We have various networking opportunities during the two-day conference, the best one (of course) is our cocktail reception Monday night. | |
| |
|
The lowest ticket rate expires next week on May1st. Register soon to save $200!
|
|