MAY 8, 2018

In five years, a salesperson who averages 10 sales a month has a potential market base of 600 clients. If they follow up consistently, and get one referral from even half of them, that’s 300 new prospects.

How Messaging Can Help You WIN with Digital Retailing
Want to let auto shoppers to do some of the “paperwork” online - trade-in valuations, applying for credit, etc.- so their time at the dealership is more rewarding? Learn how messaging fits into the process to keep buyers happy, moving forward...possibly even buying more!

People Like Leather, From Basic Black to Screaming Green

Katzkin CEO Tim Clyde acknowledges he personally “wouldn’t necessarily” go for an entire seat swathed in, say, electric lime. “But touches of it look distinctive.”

New App Lets Car Dealers Create Fast, Content-Rich Listings

By shooting a series of walk-around photos, Manheim Express users can post a vehicle in 360-degree imagery.

Company Goes from Cookies (the Edible Ones) to Computer Technology

In a Q&A with WardsAuto, Bill Wittenmyer of ELEAD1ONE discusses how far he thinks online car buying will go; talks about the irony of customers supposedly disdaining price negotiating; and polishes his crystal ball for a few predictions on car dealerships of the future.

ELS Studio 3D Sounds Like Good Idea for Acura RDX

“It brings the quality of a recording studio into the vehicle,” says Panasonic’s Tom Dunn.

U.S. Light-Vehicle Sales Appear on Track for Another 17-Million SAAR

Compared with strong growth for CUVs, other truck groups are showing some softness.

Forget Zombies, Here’s How to Survive the ‘Retailpocalypse’

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The “Retailpocalypse” has yet to truly reach automotive retailing. Car dealers that seize this opportunity to prepare for the challenging road ahead will be the ones that survive.

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