| | | | | Supermarket Ruffles Feathers With a Very Strange Parable About a Heavy Boy Who Wants to Fly Edeka presents 'Eatkarus' By Angela Natividad It's not often that supermarket ads break the glass barrier of their home countries, but German supermarket Edeka swings it systematically. It has shown it can touch our hearts, make us laugh, bring the mundane to life and even appeal to our darker selves. It's a brand that's as curious and dynamic as the people...
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| | | | | | | | What Do Snail Facials and Male Crimping Have in Common? They’re Part of a MailChimp Campaign The ambitious plan comes together By Katie Richards If, in recent months, you've come across some weird trends, like dudes crimping their hair during New York Fashion Week or men and women getting anti-aging facials using snail products, and you had absolutely no idea what was going on, there's finally an answer for you. It's all been part of a wacky campaign from...
Read more » | | StubHub Is Doubling Down on Experiential Activations at Live Events New campaign has included the Super Bowl and soon, SXSW By Christine Birkner StubHub is continuing its rebranding strategy to help customers embrace and enjoy live experiences by ramping up its experiential marketing efforts. The brand's StubHub Live campaign, which launched in January, features activations at live music festivals and sporting events. It kicked off with an experience at BroadwayCon in New York, followed by activations at the...
Read more » | | Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative Telecom giant will produce more of its own campaigns By Patrick Coffee Today Verizon followed Sprint, Chipotle, Coca-Cola, Facebook and more in establishing its own in-house creative advertising agency. The telecom giant, which is currently one of the five biggest ad buyers in the U.S., hired global group creative director Andrew McKechnie away from Apple to run the new department. The chief creative officer will work out...
Read more » | | | | | Why Facebook and Snapchat Are Spinning Off Mobile Incubators Competition heats up for consumer attention on mobile devices By Marty Swant Advertising agencies and tech companies are increasingly getting into the shark tank game. As competition heats up for gaining and retaining consumer attention on mobile devices, a growing number of agencies are betting on--and buying into--startups focused on emerging technology. With more major tech companies, consultancies and PR firms getting into the mix, following the...
Read more » | | This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds Teads commissioned the research with Time Inc. and The Atlantic By Marty Swant Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast, Forbes, Time Inc., and The Atlantic--and found that test subjects were 16 percent more likely...
Read more » | | How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends Carter Jensen turned Periscope into a mini innovation lab By Lauren Johnson For Carter Jensen, installing cameras into ceilings and drilling digital displays into the walls of Minneapolis-based agency Periscope to test prototypes of new mobile and emerging technology is just a typical day at work. As Periscope's senior emerging media and platform innovation strategist, Jensen is the agency's go-to guy responsible for understanding future-looking innovations like...
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