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Data supports the importance of communicating science to consumers
The type of supplement ingredient, the dose, the population it was studied on...consumers who seek this information are savvy, and their efforts will be rewarded with the most scientifically backed products in the market for the benefits they seek. But not all consumers are there yet. That’s why it’s so important to tell consumers about the science behind ingredients and even the finished products they go into. Brands that communicate these things will be more successful because consumers will have the right expectations about dosage and how long they must take a product before seeing results.
In this video from Inside the Bottle and SPINS, Sr. Market Insights Director Scott Dicker shares how to jump on this huge opportunity to educate consumers about supplement science that could pay dividends in loyal consumers over time.
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