When it comes to innovation in dietary supplements, new delivery formats have been pivotal in driving market expansion. Gummies have been instrumental in this growth. The reasons shoppers are switching to gummies are varied, with research showing that the newer a customer is to taking supplements, the more likely they are to reach for a gummy format.

Of course, not all supplements or gummies are created equally, which is why, no matter the format, it’s critical to look for quality-based, research-backed products with a legacy you can trust.

For 75 years, Solgar has established its reputation as a trusted leader in the supplement industry. Download this snapshot to learn more!