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Expo West supplement trends — slideshow
Get the scoop on four ingredients and two supplement trends beyond the nutrients that caused a buzz in Anaheim, including new collagen sources, the brand power of sustainable packaging and how magnesium is playing in no less than three hot categories. Plus, what’s new—and nom nommy—in gummies. Read more here.

New FTC Health Product Compliance Guidance creates need-to-know intel for CPG private equity in the supplements market – article Renewed consumer focus on personal accountability for their health during the global pandemic fueled supplement industry growth – and the private equity sector has taken notice. In fact, 31.4% of all financial transactions in 2021 were in the Vitamins & Supplement sector. Understanding new FTC guidance is a need-to-know for investors. Radical Science noted key points. Read more here.		Warning letter: CBD notices down, cGMP issues up — article Stay current on enforcement trends—and ahead of trouble—with Asa Waldstein’s quarterly warning letter roundup. Covid kept FDA inspectors away, but in Q1 they were back and busy, reports the Supplement Advisory Group consultant. And, learn why MLM distributors attracted the wrong kind of eyes to their webinars. Read more here.

New FDA ingredient directory is a “neutral list” — article That’s according to the head of the agency’s Office of Dietary Supplement Programs, who clarified that the new list of 27 ingredients is not a collection of ingredients to avoid, rather a list of ingredients the agency has acted on or communicated about. Simultaneously, FDA shut down the “Dietary Supplement Ingredient Advisory List,” which was an alert about ingredients, confusing some. Read more here.		4 ‘watch-outs’ for retailers: FTC’s new Health Products Compliance Guide — article Learn about four areas of potential liability where retailers may want to get ahead of the curve to reduce being targeted by federal regulators or class-action lawsuits—and stand out from other retailers in the eyes of consumers. Then, find out what proactive steps to take today. Read more here.

Continuing consumer education drives gut health sales - analysis Find out why increasing consumer knowledge and new science supporting supplement research with the category are driving more opportunities for healthy benefits and sales growth—in the Inside the Bottle Supplement Trends Report: Microbiome and Gut Health. Learn what’s shifting in the market, a take on the state of scientific research and read where Nutrition Business Journal analysts believe the market is heading. Read more here.		International Probiotics Association Blasts Washington Post – article The article, “Probiotic supplements may do the opposite of boosting your gut health,” used what “appeared to be ‘social media’ instead of scientific evidence,” said the IPA in its response. The 2018 research used has already been dismantled by scientific experts, the group explained. “The paper is misquoted and the data has unfortunately been taken out of context yet again.” Read more here.

Inside the Bottle unites companies from across the supplement supply chain to advocate for a transparent, collaborative supplement industry that supports consumer health empowerment. #InsidetheBottle

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