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Radical changes possible with new federal leadership ‒ article

Crusading leaders promising radical change are stepping into the top spots at the U.S. Department of Health and Human Services (HHS) and Food and Drug Administration (FDA). How might their campaign to “Make America Healthy Again” trickle down to supplements? Learn what industry leaders think in terms of topics from staffing to business strategy here.

SPINS takes pulse of companies across natural products ecosystem – article SPINS’ recent survey of C-suite executives in mid- to large-sized companies across the natural products industry gauged areas of interest, investment and organizational readiness in 2025. The survey determined that consumer behavior and retail relationships are key levers for innovation and performance. Learn more here.		GLP-1 drugs’ gift to sports nutrition brands ‒ article Recent data indicated 1 in 8 adults has taken or is taking a GLP-1 drug. In consumer research from Nutrition Business Journal’s “Supplements in the Ozempic Age Special Report,” users of the drugs say they exercise more. Learn how this presents a major opportunity for supplement brands in the sports nutrition space here.

Surge in consumer hormone testing reveals opportunity ‒ article

People aren’t just curious about hormones anymore — they’re actively tracking them. Consumers are taking surprisingly deep dives into their endocrine systems, reflecting a fundamental change in how they view sexual wellness. Find out what kinds of opportunities this presents for savvy supplement brands in the NBJ “Sexual and Reproductive Health Report 2025.”

Amazon’s new joint supplement testing could help quality brands ‒ article

Amazon will now require third-party testing and verification for any products that make claims regarding joint health, flexibility or mobility. This also includes products that contain any amount of glucosamine, chondroitin or MSM (methylsulfonylmethane). Find out how this presents an opportunity for quality ingredient suppliers and finished product supplement brands here.

Truth-in-advertising enforcement trends to watch for 2025 – article

Last year, the Federal Trade Commission (FTC) aggressively enforced the laws around truth in advertising. Dig into this analysis from a deputy director for the BBB National Programs’ National Advertising Division (NAD) to learn about key trends to consider this year, including the importance of clear influencer disclosures and honest reviews. Read more here.

Inside the Bottle unites companies from across the supplement supply chain to advocate for a transparent, collaborative supplement industry that supports consumer health empowerment. #InsidetheBottle

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