Keeping an eye on overseas supplement action can translate to domestic success, says international business development consultant Ean Brandon. He says sustainable packaging will be a massive area of growth globally as manufacturers respond to a louder demand for it. Check out this and two other trends to track.

The mega-retailer will require third-party testing verification for sexual enhancement, weight management and sports nutrition/bodybuilding supplements before they can be sold on the site. And, the testing must be done by one of only three Amazon-approved labs. Find out more about the new mandate, and Amazon’s implementation of it now.

Consumers seek sports nutrition for general health more than performance, according to new research that found only 36% said they use the products to “perform better in a sporting or other physical activity.” Read more about what these consumers want — and the takeaway for retailers and brands — in this snapshot from NBJ’s new Sports Nutrition and Weight Management Report.

Critical ingredients for success in women’s health? Honesty and authenticity – article

Skip the pinkwashing and get real if you want women’s dollars, said four women’s health pioneers at a Natural Products Expo West panel on how brands and retailers can take part in the tremendous opportunity the sector presents. The industry (still) has not caught up with women’s demands as far as products and marketing. Learn more.