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The Vitamin Shoppe acquired by Kingswood Capital – article

The Vitamin Shoppe’s owner, Franchise Group, filed Chapter 11 bankruptcy in November. The new parent company, California-based Kingswood Capital Management LP, plans to invest in R&D, vendor relationships and improvements to its e-commerce platforms. Last year, The Vitamin Shoppe launched a telehealth service offering GLP-1 medications. Get the details here.

Berberine deserves better than ‘nature’s Ozempic’ – article Comparing berberine, a popular herbal supplement, to an even-more-popular pharmaceutical drug isn’t accurate — and misses its real potential, says Nick Collias. Find out why the label needs to go and how the industry could promote sales of this ingredient based on its true features. Read more.		Gym channel: Small but growing – article Despite its small share, the gym-based practitioner channel is growing steadily, especially in protein and hydration. There’s sales opportunity in high-end gyms, like Life Time and Equinox, as well as smaller, specialized operations. Learn how brands are strategizing efforts in these outlets and how fitness apps are changing the game. Learn more.

Spring investments highlight 3 natural trends – article

Investors in the natural and organic products industry were busy through April with one mega-deal, one whopper and a flurry of others. Coverage of the Nutrition Capital Network shows that functional beverages are hot (again). Strategic giants are targeting gut health. And, another area’s gains will power future food systems. Find out more.

Olly loses focus claims appeal – article

The National Advertising Review Board denied Olly’s appeal of an earlier decision. Olly did not have support for the relaxation and focus claims it was making on its Kids Chillax product, the board ruled. It upheld the National Advertising Division decision that the company must discontinue or modify the claims. Get the scoop.

Natural products industry to reach $343 billion as preventive health drives expansion – research

Riding high on rising consumer interest in preventive health and personalized nutrition, as well as increased accessibility through mainstream retailers and online platforms, the natural products industry is barreling toward $343 billion in sales for 2025, according to the “State of the Natural Industry Snapshot,” a data-rich report from Nutrition Business Journal. Read more here.

Inside the Bottle unites companies from across the supplement supply chain to advocate for a transparent, collaborative supplement industry that supports consumer health empowerment. #InsidetheBottle

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