Good morning, Marketer, and with so many people in organizations working remotely, teamwork is more important than ever.

When teams work together well, great results happen almost like magic. What’s the secret? They have to be connected. They have to have shared workflows and centralized data.

But then what? Where is the actual value that magically emerges from connected teams?

Check out the pieces below. From supply chain to digital products, go-to-market strategies and loyalty programs, each piece shows the specific value that teams can generate when they combine forces through the right technology and strategies.  

Chris Wood,
Editor

Everything you should know about evaluating your competitor’s backlink profile

Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings.

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Webinar: Data-Driven Answers to Achieve Omnichannel Success

See how brands can deliver sublime customer experiences by meeting current data, security, and personalization challenges with ambitious strategies and first-rate technology.

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Become a master of MarTech

Secure your spot at a MarTech Master Class, live expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. Early Bird rates expire at the end of this week!

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Shorts

Quote of the day. “A GTM (go-to-market) strategy is a breathing, living thing that must constantly be fed, managed and evolved.” Scott Vaughan, Chief Growth Officer at enterprise marketing solutions provider Integrate.