| Inventory Woes Drain Momentum |
| Pending home sales receded last month for the fifth time in six months, causing NAR to have to tweak its existing home sales forecast for 2017. |
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| Buy vs. Rent Index Still Leans Toward Buy |
| Although certain areas of the country still remain strongly on the ‘buy’ side, the latest index from Florida Atlantic University and Florida International University indicates price run-ups approaching pre-bubble levels. |
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| Builder Touts Mortgage to Pay Off Student Debt |
| A new lending program offered by building giant Lennar Corp. aims to remove the student loan obstacle blocking some young adults from homeownership. |
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| Twitter Tests Longer Tweets |
| The social network is trying out the idea of doubling the character limit of posts from 140 to 280 in select markets. |
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| Higher Interest Rates Press On Loan Demand |
| Total mortgage application volume dropped half a percent on a seasonally adjusted basis this week, bringing it down to 21.5 percent lower than a year ago. |
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| New-Home Supply Up, But Not Enough |
| Though the number of new homes on the market was at its highest level since July 2014, sales in the sector did little to break out in August. |
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| Real Estate Pros’ Most Embarrassing Mishaps |
| Whether you’re new to the business or a seasoned veteran, everyone makes mistakes. Read about some hilarious ones from practitioners across the country—and share your own. |
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| Client Communications Aren’t One-Size-Fits-All |
| Working with people from diverse backgrounds means adapting your style to their needs. |
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| Basics of a Must-Read Real Estate Newsletter |
| Avoid the fake news trap by creating content that’s compelling and emotional—but also sticks to the facts your clients need. |
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