Plus, could Google be forced to sell Chrome?
| | | | | First Things First | | October 12, 2020 | By Jameson Fleming |
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| Bryan Cranston and Aaron Paul Celebrate People's 2020 Birthdays as Socially Distant Bots | |
| | Drizly cracked the alcohol delivery business, navigating complicated laws that vary state by state. As the pandemic unfolded and consumers needed a safe way to buy alcohol, Drizly's business exploded to the tune of 800% growth. Now, Drizly is in a position to deliver more than just alcohol—the brand brought joy to customers with a stunt starring Breaking Bad actors Bryan Cranston and Aaron Paul. The two showed up to birthday parties as faces on a tablet attached to a Segway-type device—perhaps the only safe way to make an appearance as a celebrity these days. Watch it here. | | | |
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| Sour Patch Kids Defied Skeptics, Successfully Opening a Physical Shop in a Pandemic | |
As retail struggles, it's not too often you hear of a brand opening its first retail store to lure in tourists...in a city where tourism is virtually non-existent because of the pandemic. Despite that, Sour Patch Kids moved forward with its plans to open its NYC location for a number of reasons. - The brand created a DTC website, which saw a massive increase in lift after the store opened.
- The brand is learning more about what its customers want, which includes creating flavors they desire.
- The brand can afford to potentially lose on the store because it could make other parts of the business more efficient thanks to the data the brand collected.
Read more: Get the full exclusive scoop on Sour Patch Kids' strategy. | |
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| In Oreo's Moving New Short Film, a Father Learns to Show Pride for His LGBTQ+ Daughter | |
Seven years ago, agency 360i helped created the "Dunk in the Dark" social media post that blew up a blacked out Super Bowl. Today, the agency still works with Oreo, and it delivered an emotional three-minute film about a father learning to show pride for his LGBTQ+ daughter and her partner. Oreo takes a backseat to the storytelling and message of the spot. Watch it here. Best of the Rest: More top stories from Friday and the weekend. | | | |
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| | Adweek Promos and Events | Don't Miss Commerce Week, A New Live Virtual Summit | |
| | Join Adweek for Commerce Week, on Nov. 9-12, for four days of exploration into the rapid transformation of the commerce landscape with the leaders building the ecommerce marketplace of tomorrow. Register for free. | |
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| | Featured Jobs | WillowTree Charlottesville, Virginia | Corporation for National and Community Service Washington, Washington DC | WillowTree Charlottesville, Virginia | confidential Casper, Wyoming | Marketing Architects Minneapolis, Minnesota | | |
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