Drizly cracked the alcohol delivery business, navigating complicated laws that vary state by state. As the pandemic unfolded and consumers needed a safe way to buy alcohol, Drizly's business exploded to the tune of 800% growth. Now, Drizly is in a position to deliver more than just alcohol—the brand brought joy to customers with a stunt starring Breaking Bad actors Bryan Cranston and Aaron Paul. The two showed up to birthday parties as faces on a tablet attached to a Segway-type device—perhaps the only safe way to make an appearance as a celebrity these days.

Watch it here.

As retail struggles, it's not too often you hear of a brand opening its first retail store to lure in tourists...in a city where tourism is virtually non-existent because of the pandemic. Despite that, Sour Patch Kids moved forward with its plans to open its NYC location for a number of reasons.

• The brand created a DTC website, which saw a massive increase in lift after the store opened.
• The brand is learning more about what its customers want, which includes creating flavors they desire.
• The brand can afford to potentially lose on the store because it could make other parts of the business more efficient thanks to the data the brand collected.

Read more: Get the full exclusive scoop on Sour Patch Kids' strategy.

Last week, David C. Dinielli, an antitrust expert at the Omidyar Network, told Adweek:

“With respect to Google, it has now become near consensus that it is inappropriate for a single company operating in the digital advertising business—that is worth billions of dollars—that controls how local news outlets receive their funding and how advertisers connect with consumers is controlled by a single entity.”

Just days later, one report suggested regulators are considering forcing Google to sell Chrome.

Keep reading: It could be the first step to help open up a $130 billion digital advertising marketing, which Google controls 37% of.

Related: Get more insight into the antitrust hearings with the latest key takeaways from Congress’ Digital Competition Report.

Seven years ago, agency 360i helped created the "Dunk in the Dark" social media post that blew up a blacked out Super Bowl. Today, the agency still works with Oreo, and it delivered an emotional three-minute film about a father learning to show pride for his LGBTQ+ daughter and her partner. Oreo takes a backseat to the storytelling and message of the spot.

Watch it here.

Best of the Rest: More top stories from Friday and the weekend.

• Disney’s Soul Will Debut on Disney+ Instead of in Movie Theaters
• Ben Terrett Declines D&AD President Role to Make Room for a Diverse Hire
• University of Texas’ Ad School Taps Lisa Bennett to Run New Real-World Program
• Pakistan Bans TikTok for ‘Immoral’ and ‘Indecent’ Content
• Twitter Makes Changes to Discourage Viral Misinformation Ahead of the U.S. Elections

The workplace chat app has shifted its focus from 'working from home' to 'working from wherever'

Join Adweek for Commerce Week, on Nov. 9-12, for four days of exploration into the rapid transformation of the commerce landscape with the leaders building the ecommerce marketplace of tomorrow. Register for free.

Exhilarating spot from 215 McCann takes Get Out actor Daniel Kaluuya on an adventure through a universe of gaming.

Trump and Biden's Twitter activity tells us what messaging people respond to the most.

The campaign is a partnership with The Book of Man in time for World Mental Health Day.

Singing to fundraise for Mark Kelly in Arizona

The video sharing platform also kicked off hashtag challenge #GimmeSomeTruth

Popshelf and Five Below sit between dollar stores and big-box retail.