A new NAR survey shows consumers' preferences for neighborhood amenities. Use the findings to promote relevant items in your property marketing.

"If she buys a house before she gets married, she'll likely die alone—surrounded by cats." That misguided perception isn't from 1960; that's an actual quote from 2020, says real estate coach Lee Davenport. Real estate professionals, committed to advocating for housing equality, can end the stigma of homeownership for single women. Here's how.

In both the residential and commercial real estate markets, buyers seek energy efficiency and sellers want green upgrades. This strategy helps identify improvements a property needs. Listen to Drive With NAR.

Brands working to broaden SMS engagement beyond traditional promotions are using tactics such as Mented Cosmetics' product-oriented quizzes and The Black Tux's thank-you letter from co-founder Andrew Blackmon that encourages top users to send comments to his personal phone number. Insider Intelligence's Jeremy Goldman says, "The breaking-through-the-clutter aspect of any type of campaign is critical."

Higher interest rates have constrained the supply of previously owned homes on the market, as people are reluctant to move and pay more for a mortgage. That has created opportunity for builders to fill gaps in demand, potentially explaining the recent recovery in homebuilder sentiment.

It makes more financial sense to buy a home in Memphis, Tenn., Philadelphia, Pittsburgh, Cleveland, Birmingham, Ala., Houston, St. Louis, Baltimore and Detroit.

LinkedIn is testing a generative artificial intelligence-powered post tool that creates a draft based on user input of at least 30 words. The output copy can be edited and posted to LinkedIn's share box.

The lack of housing units, especially affordable ones, across Washington state affects more than just individual renters, buyers and the real estate industry. It also impacts the regional economy.

Consumers' spending on financial-services interest and fees was $347 billion last year, a 14% year-over-year increase, with their spending on nonmortgage loan and credit products up by 15%, the nonprofit Financial Health Network says in a report. "Altogether, this paints a picture of debt that could really start to strain the checkbooks of American families," says Meghan Greene of the Financial Health Network.