Explore the trends in generational marketing preferences

We surveyed 1,000 consumers (Gen Z, Millennials, Gen X, and Baby Boomers) to determine which marketing tactics and channels resonate with each generation to help you streamline your advertising efforts. Highlights from this survey include:

• 84% engage with advertising from brands they are loyal to
• Email is the No. 1 channel for all generations except Gen Z
• 81% of all consumers want personalized communications