Today’s consumer wants to know how their food is grown and raised. They are asking specific questions, and conversations are lasting longer.

This season, the crops will still get planted, the livestock will be fed, and food will continue to be grown, just like it’s been for generations. Even in the face of COVID-19, U.S. farmers are resilient and working as hard as ever. Click here to go to our #FarmOn page, then scroll down to see the photos submitted by farmers from across the country.

Farm Journal’s AgPro is boldly reinventing how news and information are delivered to ag retailers and consultants by becoming The Scoop this July.

A two-headed consumer strolls around today’s grocery stores, confusing producers and retailers. One day a consumer searches out food products that are local, organic and welfare-friendly. The next, that same consumer chooses food items that are affordable.

While beef seems to be a price pain point today, economist Steve Meyer says higher retail pork prices could also be on the horizon.