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TOPICS THIS WEEK

The internet is becoming more social, and as a result, influencer marketing is becoming an increasingly important part of the marketing mix. Influencers dominate social media marketing because of their ability to connect with people on a human level — establishing relevance, building trust, and driving purchase decisions.

PRODUCTION

Photo: Baralan

Sustainable advancement in plastics

Sustainably produced plastics combine the many advantages of conventional plastic with the possibility of producing in an environmentally and resource-friendly manner. Polymer granules obtained from natural materials can make a major contribution here. Maurizio Ficcadenti talks about the possibilities and the challenges.

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Photo: Lutz Packaging

Coming soon! Easy Multiple Sprayer & Easy Daily Box. Innovative and perfect accessories for your glass ampoules.

Lutz Packaging meets the highest demands in the production of ampoules and bottles made of tubular glass. In addition, we offer complete solutions with regard to filling, packaging, the development of primary packaging materials and innovative accessories as a practical addition.

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BUSINESS

Photo: Artie Medvedev/Shutterstock.com

Where beauty meets innovation

Social media has played a major role in the marketing of brands and products for a while. But what about influencers? Eric Dahan knows the potential and limitations that exist here for the beauty industry.

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Photo: Cometic Business

The Countdown to CosmeticBusiness Has Begun

CosmeticBusiness, the international trade show of the cosmetics supplying industry, will be taking place at the MOC in Munich from 20 to 21 October. Over 270 companies will offer a comprehensive overview of the entire value-added chain in the cosmetics supplying industry – from ingredients and manufacturing to packaging.

INGREDIENTS

Photo: Anneleven_Images/Shutterstock.com

Just bead it

Microplastic has already been banned in many places due to its environmentally harmful effects. Anaïs Hecker presents an ecological alternative with beads made of cellulose material that can enclose and release active ingredients.

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Photo: Croda

Cleaner hair for longer with Nutrinvent Balance^TM.

With an increasing awareness of scalp wellness and the impact scalp imbalances can have upon the hair, solutions to tackle oily scalps that will not compromise on the scalp condition or hair aesthetics are vital. Nutrinvent Balance ^TM employs a novel encapsulation technology to ensure the targeted delivery and controlled release of actives onto the scalp and hair, leaving hair that looks and feels cleaner for longer.

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Photo: Provital

Ethicskin™, adding meaning to beauty.

Aiming to be the most significant step towards a just world and a sustainable future, Provital lauched Ethicskin™, a multifunctional active developed around an internationally recognized ethical initiative in Mexico. A traceable ingredient, 100% Natural Origin and COSMOS Approved, that effectively regulates the gene expression of multiple mechanisms related to skin homeostasis.

SNEAK PEEK COSSMA 9/2021

Publishing date: September 9
Go future: Hightech ingredients cosmeceuticals

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