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| Campaign invites all to sample the 'freedom to roam' By Patrick Coffee At nearly 173,000 square miles, the country of Sweden is a little bit bigger than your average apartment or mountain house. But true innovation knows no physical or virtual boundaries, and the official tourism group Visit Sweden proved that point this week by listing the entirety of Scandinavia's largest country on Airbnb. Curious globe-trotters with... Read more » |
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| A plea to 'Live for the Story' By David Gianatasio |
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| Promoted Content by Merkle | | Addressability, personalization and loyalty |
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| New work from Havas agency The Annex By Katie Richards |
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| Behind-the-scenes storytelling trumps taking the leading role By Molly DeWolf Swenson |
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| Say hello to S.Q.U.I.D (Shared Quests Uniting Individual Dudes) By Tim Nudd Want to spend 15 hours this weekend teaching a giant eight-tentacled robotic Kraken sea beast how to navigate the squishy steps from adolescence to adulthood? Old Spice has a game for that. It kicks off at 4 p.m. ET (1 p.m. PT) today at OldSpiceTwitch.com. The game, called S.Q.U.I.D (short for Shared Quests Uniting Individual... Read more » |
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| A brew even the Log Lady stands by By Angela Natividad The two-season show Twin Peaks first launched in 1990. And--thanks to its compelling weirdness, some ace acting from Kyle MacLachlan, characters like the Log Lady, and its appeal to our prurient interest in small-town life--fans have gone on loving it, and wanting more, for nearly 30 years. As of Sunday night, thanks to Showtime, they've... Read more » |
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| Coloring in shades of 'Turdly' By Angela Natividad Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to "hack" culture. This covers subjects from what colors to wear to a job interview ... to the ideal shade for prisons. Because of this odd relationship... Read more » |
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| Featured Jobs | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Criterion Global | International Media Planning + Buying New York City, New York | | |
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| Kelly Munson had a very productive sabBATical By Patrick Coffee You can blame Bruce Wayne. Or Dracula. Or even the Weekly World News's favorite mascot, Bat Boy. Whoever's responsible, one thing is for sure: when asked to name a "brand" in sore need of a refresh, very few would choose myotis septentrionalis, the North American long-eared bat. Yet Kelly Munson of Minneapolis creative agency mono... Read more » |
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| 'Field Trip to Mars' and 'Gravity Cat' also win big By Tim Nudd Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a... Read more » |
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| A message in the medium By Angela Natividad One of the unfortunate side-effects of getting older is that life starts to retract. With time, age and the cinching-down of careers and financial responsibilities, doors slam shut. The consequences of our actions resound louder. Adulthood is one long series of problems to solve, and fires to put out, and it's easy to look at... Read more » |
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