Happy Friday!

Today we have Sofia Maravich, Senior Director of Client Success at Nativo outlining the three main things marketers need to consider to be success in a non-data targeting world.

Sofia writes: The current momentum toward a more-secure, first-party-data-driven ecosystem is an acceleration in the right direction for marketers—one that was going to come about with or without new privacy legislation and third-party cookie restrictions by Google.

Also, LeadMD’s CEO Justin Gray provides a primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use.

He says: Even though a CDP will serve the business at-large, marketing is the headspace that must own this critical transformation, as well as the reinforcement of the customer experience that depends on it.

Also ICYMI:

• 3CLogic, a leading provider of cloud contact center solutions for ServiceNow and other major CRMs, announced a $9 million Series B financing led by Capitan Investment Partners and True Blue Partners.
• ZON, the region’s first fully decentralized mobile-only ecommerce network, has closed its seed funding round at an unprecedented $8 million, making it the largest recorded single seed round in the UAE.
• Espressive, a pioneer in artificial intelligence (AI) for enterprise service management (ESM), announced $30 million in Series B funding led by global venture capital and private equity firm Insight Partners.
• Vibes, a leading mobile engagement platform for connecting people to the brands they love, announced the free availability of Vibes Notify, a text messaging broadcast solution, to any essential business during the COVID-19 pandemic.