DAILY SCOOP

Sweetgreen’s CEO makes COVID newsjacking blunder, Americans don’t have dedicated WFH space, and Amazon’s new CEO promises to add 55,000 jobs

Also: Pride celebrations in September, tech companies comply with Jan. 6 riot investigation, Twitter’s “Safety Mode”, New Orleans creates website for hurricane updates, and more.

COMMS WEEK

As social purpose rises in popularity, some are taking a closer look

The linking of profit and purpose was born out of BlackRock’s impact investing model, but its former CIO for Sustainable Investing says the impact is up for debate.

CASE STUDIES

Video livestream with execs and experts spearheads crisis response

The American Heart Association shifted to a remote strategy for its livestream video series, Innovation @Heart. That and other approaches led its response to the pandemic.

WINNING CAMPAIGNS

IW Group’s social media campaign help change perception of Asian Americans amid pandemic

Its campaign shared influencers’ and community leaders’ personal stories across social media. The results earned them a win in the Social Media Campaign category of Ragan’s PR Daily Awards.

DAILY SCOOP

Sony fires Mike Richards from ‘Jeopardy!’, how moms left the workforce during COVID-19, and New Orleans comms tech fails during Ida

Also: LGBTQ organizations use rapper DaBaby to educate, Pop-Tarts celebrates Día de Muertos, and Bonnaroo fans show support after organizers cancel festival.

LEADERSHIP COMMUNICATIONS

How PAN Communications maximizes thought leadership

Get top-level guidance on making the most of this powerful yet misunderstood PR tactic.

SOCIAL MEDIA

Visit Orlando’s Ian Suarez on the importance of UGC during COVID-19

The social media pro shares how his organization created content to share hope and bolster spirits during a dark time for the tourism industry ahead of his session for Ragan’s Social Media Conference.

EMPLOYEE ENGAGEMENT

How communicators can spark a superb sales kickoff

Get five practical steps to help bolster the bottom line.

DAILY SCOOP

McDonald’s sets threshold for closing indoor dining, Americans want employee vaccine status shared in ads, and Starbucks responds to employee unionization effort

Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience.

PR INDUSTRY

To nab top talent, one PR agency turns to celebrity platform Cameo

Having a hard time filling roles amid a red-hot labor market? The crunch is forcing some hiring managers to get creative.

SOCIAL MEDIA

7 professional networking alternatives to LinkedIn

It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.

THE WORKPLACE

The demise of the annual performance review has been greatly exaggerated

The classic employee evaluation tactic has fallen out of fashion in recent years, but a new survey shows companies can’t quite quit them.

DAILY SCOOP

Louisiana exhibits preparation as Hurricane Ida arrives, social media strategy tips, and Grubhub and DoorDash respond to Chicago lawsuit

Also: Honey Baked Ham shares data on pumpkin spice trend, T-Mobile’s CEO outlines cybersecurity commitments, and YouTube opens an event space.

RESEARCH SNAPSHOT

As autumn flavors make early appearances, what do customers really want?

The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits.