Few categories within the food and beverage landscape were impacted by the COVID-19 pandemic like sweets and snacks. As pandemic forced people back into their homes while also inspiring many to reevaluate their personal health, at-times competing desires for wellness and indulgence have led to innovation throughout the snacks and sweets space. From reduced fat and sugar to functional add-ins and sustainability claims, the future of snacking is both indulgent and guilt-free.
Takeaways for your business: - Consumers are looking for snacks to improve physical (80%), emotional (80%) mental (75%) and social (65%) health
- Estimates of 2021 U.S. sales in snacks and sweets categories were up 6% from 2019, and 1% from 2020
- 9 in 10 adults say they’re snacking the same or more often during the pandemic than before it
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