Large language models like ChatGPT can lie to elicit approval from users. This phenomenon, called sycophancy, can be detected in state-of-the-art models.
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.
NN/g’s 2023 Intranet Design Annual winners used AI for chatbots, tool recommendations, career guides, virtual assistants, and personalized communications to boost productivity.
False positives and negatives are common errors in quantitative studies that can lead to harmful business decisions. To avoid these mistakes recruit large enough sample sizes, representative participants, and control for confounding variables.
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