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Taming data: How marketers turn data into real ROI In this VB Live event, customer-focused software company Atlassian will discuss how they leveraged large amounts of customer data to create more effective marketing campaigns. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs (customer data platforms) to harness customer data to increase sales and loyalty.Register today and learn how data science can improve your marketing efficacy, and the trends and market factors that are driving the need for customer data platforms. Register Now Connected devices and the rise of invisible payments In a connected world, consumer expectations of executing transactions on a phone, tablet, VR device – or even a refrigerator – will be higher than ever. As time goes on, devices will become smarter and make more and more decisions for us. We’ll be able to create rules as users to tell our devices what we’re comfortable with them paying for automatically. The use cases for rule-based payment are endless. Each business will need to determine how to create frictionless download and shopping experiences, while reducing barriers between devices.Don’t wait until 2020 to address consumer pain points and overcome technological barriers to IoT adoption. Tune in to this VB Live event and learn the fastest, best ways to prepare for the IoT world. After all, it’s already here. Register Now Tackling the f-word: The smarter approach to ad fraud Ad fraud isn’t becoming more prevalent—the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers. Staying ahead of the fraudster’s learning curve is key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.Join this VB Live event to learn how to tackle the complexity of fighting ad fraud, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters. Register Now Stop losing game revenue and players to cyber attacks Game publishers and developers often shoulder the blame for cyber attacks and data breaches, all while taking massive hits to their bottom line and reputation. But there are increasingly sophisticated ways to lock out the hackers, keep your users safe, and your intellectual property secure.Join this VB Live event to learn from digital security experts about the key perimeters of defense, how to proactively secure your environment, and protect against the increasing number of hacks, DDoS attacks, and more. Register Now Don't miss out on any of these excellent discussions—register to attend live via your desktop browser or mobile device—and you can pick the brains of our panels of experts in the privacy of your office. Copyright by VentureBeat | If you would prefer not to receive these emails Unsubscribe now. |
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