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Brand Marketing Daily
 
July 24, 2019
 
 
 
 
  Presented by Resonate  
 
 
 
 
 
Take a Tour of T-Mobile and Taco Bell’s Hybrid Pop-Up That Gives Out Free Tacos
 
 

The brands expanded their partnership to bring consumers T-MoBell, a limited-run experience open in three cities across the U.S.

 
 
 
 
 
 
 
 
 
General Mills CBO Brad Hiranaga on a Billion Acts of Good
 
 

What better role than Chief Brand Officer for someone who's "in love with brands?"

 
 
 
 
 
 
 
 
 
4 Ingredients That Go Into Creating a Cohesive Influencer Ecosystem
 
 

They’ll help create a compelling narrative of your brand’s values

 
 
 
 
 
 
  Promoted Content by Xandr  
  Attention Advertisers: Put the Audience Before the Ad  
  Attention Advertisers: Put the Audience Before the Ad  
 
 
 
 
 
 
Ticketmaster Beefs Up Its Marketing Team, Led by New CMO Kathryn Frederick
 
 

Challenges include how to target would-be buyers on new platforms

 
 
 
 
 
 
 
 
 
McDonald's Global CMO Silvia Lagnado Steps Down With No Replacement In Sight
 
 

The company has created 2 new svp positions instead

 
 
 
 
 
 
 
 
 
Outdoor Voices Debuts a Content Website (and a Zine)
 
 

'The Recreationalist' platform includes city guides and profiles to inspire people to stay active

 
 
 
 
 
 
 
 
 
Adidas Ramps Up Sustainability Efforts With Increased Focus on Recycled Materials
 
 

The brand is committed to only using eco-friendly elements in products by 2024

 
 
 
 
 
 
 
 
 
With Barneys in Financial Trouble, Can Iconic Department Stores Be Saved?
 
 

Will New York keep its status as a fashion capital?

 
 
 
 
 
 
 
 
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