Taco Bell eyes 'to go' redesign; student-run firms adjust to COVID-19; Transparency during a crisis; Tips for a comms pro's 'new normal'; and more

DAILY SCOOP

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.

COVID-19

How student-run firms are adapting to—and learning from—COVID-19

PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.

COVID-19

How transparent communication can bolster communal trust and credibility

Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.

COVID-19

50 ways communicators can navigate the ‘new normal’

How you can chart the way forward in all aspects of your job in this comprehensive guide.

PR DAILY AWARDS

Don’t miss this week’s Video, Visual & Virtual Awards entry deadline

Submit your work by this Friday, Aug. 21, to showcase your best visual content or innovative virtual events.

DAILY SCOOP

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.

PR DAILY AWARDS

No Fixed Address, Children’s Health, Megaworld Foundation among the winners at Nonprofit PR Awards

Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program.

DIVERSITY AND INCLUSION

How to get ‘majority’ men involved with DE&I

In a report from the Center for Talent Innovation, data suggests that many white men are ready to embrace D&I initiatives if the right messages are deployed.

EMPLOYEE ENGAGEMENT

5 fatal flaws of wellness programs

Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.

A DAY IN THE LIFE

How Kimberly Kane sought employee input on return to work

The agency leader says that workers have embraced a hybrid model, coming into the office several days a week. But her most important meeting every day is with her daughter.

BRAND JOURNALISM

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.

LEADERSHIP COMMUNICATIONS

How Scotts Miracle-Gro sees its ‘purpose’

Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.

WRITING & EDITING

How to avoid punctuation and case missteps in quoted matter

Should your lead-in end in a comma, or a colon, or nothing at all? When should you—or shouldn’t you—capitalize the first word of the quote? Read on; all will be revealed.

MEDIA RELATIONS

How PR should be tapped to support investor relations

Even during a global pandemic, you should consider how you engage the investor community and build brand reputation.