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Soon You Can Book Yourself a Table at Taco Bell’s Test Kitchen Where Doritos Locos Tacos Were Born OpenTable will start taking reservations on Cinco de Mayo By Christine Birkner Taco Bell has made a name for itself by churning out new off-the-wall "Mexican-inspired" favorites like the Doritos Locos Taco and the Naked Chicken Chalupa. Now, fans can go where the magic happens by booking a reservation to dine at the test kitchens of its Irvine, Calif., headquarters. Taco Bell teamed up with OpenTable to...
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Patagonia’s CEO Attacks Trump Order That Could Endanger National Monuments Prepared to take legal action to defend public lands By Christine Birkner Today, President Donald Trump issued an executive order that put 24 national monuments at risk of losing their federally protected status. Patagonia, which counts many outdoor enthusiasts as fans and has long advocated for the protection of national parks, is taking a stand against the action with a statement from its CEO. Trump's order, the...
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Queen Latifah on the Importance of Showcasing Women of Color in Advertising The multihyphenate shares her thoughts on diversity in the media By Marty Swant Speaking on Tuesday at Marketo's annual marketing conference in San Francisco, actress and musician Queen Latifah, who has worked with brands like CoverGirl and Pizza Hut, said there are certain things she always tries to build into any sponsorship deal, such as a charitable component or a way to make products more inclusive for diverse...
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How Marketing Technology Is Forever Recasting the CMO Role Brand leaders must quickly embrace the revolution By David Yovanno For years, the CMO was someone who rose through the ranks of a brand, gaining familiarity with the company's story while building relationships with agencies and media partners to develop and execute what they felt was a successful strategy. Alas, those days are almost gone. In a position with a continually shrinking average tenure--now down...
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Why the Kentucky Derby Is a Winning Play for Brands Hoping to Reach a Wide Range of Fans The annual race has a demographically diverse audience By Christine Birkner On Saturday, May 6, thousands of people at Churchill Downs and millions at home will don seersucker suits or wide-brimmed hats and sip mint juleps while watching what's been called "the most exciting two minutes in sports," the Kentucky Derby. For the brands sponsoring the Derby this year, it's a chance to capture the attention...
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4 Average Joes Become Conquering Nightlife Heroes in Heineken’s New Cities Spots Campaign encourages drinkers to step out of their comfort zones By Christine Birkner When you're headed out on a night on the town with friends, it's easy to revisit your favorite watering hole over and over. But Heineken is encouraging adventurous men to broaden their horizons in its latest "Cities" campaign, which is now in its fourth year. In the new TV spots, from Publicis, instead of heading...
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Allen Iverson Pitches Bleacher Report as Sports Culture, Not Just Scores in First National Spot B/R urges fans to 'Up Your Game' By Patrick Coffee Sports media has reached a turning point. Today, Bleacher Report celebrated its 10th anniversary as ESPN announced a round of layoffs that will affect an estimated 100 staffers. What sets B/R apart as so many of its competitors falter? According to founder and CEO Dave Finocchio, it's all about the culture. "We built up a...
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