When Google extended its deadline for third-party cookie deprecation to 2023, some marketers took the extension as an invitation to continue with business as usual, while others opted to use the time to test and activate cookieless solutions in cookieless environments that already exist.

This new guide from Digiday and Quantcast presents tactics that leverage the opportunities presented by cookieless environments today. The insights in this report will help marketers bolster their strategies to more confidently take on the cookieless future today. Download it to learn:

Why marketers are already activating cookieless solutions
Key tactics and best practices for cookieless activations
The importance of understanding metric discrepancies between cookie-based and cookieless environments
The key features to look for in a cookieless activation partner