Tactics for balancing privacy and personalization
The road to better message personalization and targeting is riddled with speed bumps and obstacles. Namely, the desire for greater data privacy and protection from exploitation is causing tension in how brands seek to reach their destination. Here's what you should make of this paradox.
 
How to balance personalization and privacy in communications
MARKETING
How to balance personalization and privacy in communications
The road to better message personalization and targeting is riddled with speed bumps and obstacles. Namely, the desire for greater data privacy and protection from exploitation is causing tension in how brands seek to reach their destination. Here's what you should make of this paradox.

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