Media Relations Why getting links in articles still matters Coverage in a print publication used to be the ultimate in PR placements. Now, the most sought-after placements are those that can directly drive qualified visitors back to your site. Unlike vanity coverage that can be dismissed as “nice-to-have” PR fluff, a link to your website can be tracked and quantified. However, you can’t haphazardly pitch website backlinks to your media contacts list. Consider these guidelines. CONTINUE READING... |