Good morning, Marketer, and where are your customers today?
Chances are, they’re in multiple places at once. They could be at home while working. Or looking up directions to a next destination while trying not to bump into people where they are currently.
The content you serve to them needs to fit all of these contexts. To help achieve this all at scale, contributor Michelle Tackabery offers some helpful guidelines about tagging and metadata in DAM.
Part of the added complication — and opportunity — for marketers is that new contexts keep getting created. That’s why we’ve been watching the out-of-home space. Here’s how Bermuda is using an eye-popping 3D ad to build street buzz and digital engagement in contexts.
Chris Wood,
Editor
